Social media has evolved from a quirky tool used to stay in touch with old friends to a massive marketing platform, capable of delivering ultra-targeted ads to a global audience. Social media marketing generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to social media marketing.
Social Media Marketing Manager
A social media marketing manager oversees the implementation of different social media programs for clients. Such programs could include social bookmarking, news, networking and tagging sites that include Delicious, Digg, Facebook and Stumbleupon.
Due to the nature of the Internet, there can be times when negative information about a company or product shows up in search engines. A reputation manager strives to have negative information removed or takes measures to lower it in the search rankings.
While a copywriter is typically employed to write sales letters, brochures, websites or ads, he can prove valuable in the area of social media marketing as well. Writing articles for social bookmarking and news sites or strategic updates for social networking sites can drive traffic to a client's website.
Backlinks are one of the most important elements to online marketing. A link builder creates these links to lead to your website. Search engines view a click on a link to your site as a "vote." The more votes received, the more important your site is in the eyes of search engines, and the higher your ranking will be. A link builder uses all elements of social media to place links and create high-quality backlinks.